I’m Andrew Keeping, an international classical guitarist and the founder of KeepingMedia and KeepingMusic.
My life has always been split between performance and production. I’ve toured internationally as a soloist, recorded for film, TV, and albums, and worked closely with orchestras, ensembles, and solo artists on the concert platform and in rehearsal rooms and recording studios. That experience means I understand both what it feels like to stand under the lights and what it takes behind the camera and in the control room to capture those moments honestly.
Trained at the Royal Academy of Music, I’ve built a career at the intersection of classical performance, education, and media, from concert stages and broadcast studios to projects focused on accessibility and neurodiversity in the arts.
KeepingMedia is where all of this comes together: visual and audio storytelling crafted specifically for classical musicians, by someone who speaks the same musical language.
